merely feeling something familiar. one step beyond that. something new — Derek Thompson, Hit Makers: Science Popularity Age Distraction

Derek Thompson Hit Makers: The Science of Popularity in an Age of Distraction

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It is not merely the feeling that something is familiar. It is one step beyond that. It is something new, challenging, or surprising that opens a door into a feeling of comfort, meaning, or familiarity. It is called an aesthetic aha.

Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction

Related Authors: Derek Thompson | Hit Makers: The Science of Popularity in an Age of Distraction

Related Topics: pop-culture, popularity, science

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