soon a woman’s primary social value no longer defined attainment virtu — Naomi Wolf, Beauty Myth

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As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women.

Naomi Wolf, The Beauty Myth

Related Authors: Naomi Wolf | The Beauty Myth

Related Topics: advertising, beauty, body-image, marketing, self-esteem, society

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